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"Is the hotel allied " will overturn course of study of traditional hotel repres
From;    Author:Stand originally
Often be away on official business when home when the personage of travel waits for business brigade chronically to serve business to book a room through carrying dragon of Cheng, E, of the country such as the United States, Japan " hotel real time is online sell continuously " already faddish 78 years. A few days ago, alliance of hotel of business affairs of happy E travel establishs those who reach its hotel course of study to sell terrace continuously to build, be being thought by industry investment expert will be 2008 Chinese hotel industry has volatile sale event most. And for the business of business brigade service to the tradition, mean 3 words: "The wolf came! "The wolf came!!
Online sell continuously will replace the center that book a room
"Market of domestic hotel sale is compared on the whole abroad and backward 10 years. This has the soft hardware environment of the hotel and the problem that sell recognizant field already, the reputation that also has consumer oneself is spent and use habitual issue. Besides, with the sale below the line the service is the enterprise of main representative mode, too strong inside a longer period also be main factor " happy ease goes (Beijing) He Tongxi of limited company of international hotel management is analysed so at present domestic hotel sells the market.
As we have learned, to monomer hotel, enterprise group is bought and tourism group buys what the in a sense says is wholesale course, the price is extremely low and the kind that takes lunar bottom settle accounts, the profit contribution rate that because this is round,buys is inferior. Under photograph comparing, medicinal powder the guest became the profit strong point with monomer the mainest hotel. In last few years, as carry dragon of Cheng, E to wait " Internet of center of call of the representative below the line " the rise of hotel agent, all sorts of centers that book a room make way of the 3rd when place of hotel course of study depends on main sale. Because monomer hotel reachs the lag that sells ability field in IT, brand, these centers that book a room are in powerful member is compositive prop up with what the hotel purchases ability below, sale problem was solved for the hotel inside very long period of time, because this formed powerful speech inside hotel industry,counterpoise.
In recent years, as business affairs come-and-go what travel often with self-help is arisen, business brigade comes loose guest market is rising substantially. However, be opposite in the center that book a room of the market dish accuse the current situation to fall, this part increases a profit and become the public house of supplier of upper reaches of the center that book a room without benefit and those. The traditional center that book a room signs acting agreement in the light of the hotel, mix to sale price return commission to undertake restrain and increasing by degrees type asks, it is so called " a flight of stairs returns commission " . Below this kind of system, the hotel depends on the center that book a room to book the room that give more, the scale of deduct a percentage from a sum of money of the center that book a room can be jumped over tall. In hotel course of study, like ordering room center to having the agent of channel resource like other industry, quite powerful to the bargain ability of individual public house, can say the hotel is in go up somehow much be enslaved to be enslaved to orders room center.
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